Digital Marketing

A Graphic Design course is a dynamic program that blends artistic creativity with digital technology to teach you the art of visual communication. In this course, you will master the fundamental principles of design—such as typography, color theory, and layout composition—while gaining hands-on experience with industry-standard software like Adobe Photoshop, Illustrator, and InDesign. Beyond just learning the tools, you will discover how to solve conceptual problems and tell compelling stories through visuals. By working on real-world projects like branding, marketing campaigns, packaging, and digital media, you will build a professional portfolio that prepares you for an exciting career in advertising, web design, publishing, or freelance creative work.

3 Month

Duration

Advanced

Level

51+

Enrolled

23+

Projects

Course Fee

Online

$10,000.00

Offline

$15,000.00

Enroll Now

Course Curriculum

Module 1: Foundations of Digital Ecosystems & Strategy

Class	Topic	Type	Resources
1	Digital Marketing Core Principles (Inbound vs. Outbound)	Lecture	Case studies & comparison matrix
2	Market & Competitor Intelligence (SimilarWeb, SEMrush, Ahrefs)	Workshop	Access to tools, walkthrough videos
3	Defining the Ideal Customer Profile (ICP) & User Personas	Lecture	Persona templates & data analytics guides
4	Strategic Sales Funnel Mapping (TOFU → BOFU)	Workshop	Funnel blueprint template

Projects: Map out a complete 4‑tier strategic sales funnel for a multi‑category e‑commerce or local business asset.

Module 2: Advanced Search Engine Optimization (On-Page & Technical)

Class	Topic	Type	Resources
5	Advanced Semantic Keyword Research & Intent Parsing	Workshop	Ahrefs, Keyword Planner guides
6	On‑Page SEO Execution (URLs, Meta Tags, Headings, Internal Linking)	Hands‑on	On‑page checklist & templates
7	Silo Architecture & Content Hubs (Topical Authority Clusters)	Lecture	Silo structure examples
8	Technical SEO Mechanics (Robots.txt, XML Sitemaps, Indexing, Canonicalization, JSON‑LD Schema)	Workshop	Code snippets, Google Search Console setup

Projects: Perform a rigorous 50‑point technical SEO audit on a live website and draft a remedial JSON‑LD structural payload.

Module 3: Off-Page SEO & Authority Building Operations

Class	Topic	Type	Resources
9	Link Equity Analysis (Moz DA, Ahrefs DR, Toxic Link Mitigation)	Lecture	Link analysis dashboards
10	White‑Hat Outreach (Skyscraper Campaigns, Guest Blogging, PR)	Workshop	Outreach templates & databases
11	Local SEO Architecture (Google Business Profile, Citations, Reviews)	Hands‑on	GBP optimization checklist
12	Backlink Profile Maintenance (Broken Links, Disavow Payloads)	Workshop	Screaming Frog & Google Search Console

Projects: Build a targeted, highly filtered local outreach database of 50 authority targets with customized, automated pitch scripts.

Module 4: Meta Ads Engineering (Facebook & Instagram Advertising)

Class	Topic	Type	Resources
13	Meta Business Suite Setup (Ad Managers, Asset Verification)	Hands‑on	Setup walkthrough & checklist
14	Data Tracking Integration (Meta Pixel, Custom Events, CAPI)	Workshop	Code injection & CAPI configuration
15	Audience Engineering Matrix (Core, Custom, Lookalike Cohorts)	Lecture	Audience building strategies
16	Ad Sets & Scaling Vectors (Advantage+, Bidding, CBO/ABO, Split‑testing)	Workshop	Campaign structure templates

Projects: Deploy a live Meta Ads structural sandbox testing 3 distinct dynamic creative combinations against custom conversion events.

Module 5: Google Ads Network Infrastructure (PPC & Search)

Class	Topic	Type	Resources
17	Google Ads Structural Anatomy (Account Hierarchy, Bidding Engines)	Lecture	Account structure blueprints
18	Search Network Engine (Keyword Match Types, Negative Keywords, Responsive Ads)	Workshop	Keyword research and ad copy templates
19	Performance Max (PMax) & Display Network (Asset Groups, Audience Signals, Remarketing)	Hands‑on	PMax setup guide
20	YouTube Ads Framework (In‑Stream, Non‑Skippable, Feed Ads)	Workshop	Video asset guidelines & targeting

Projects: Formulate an omni‑channel Google Search & Performance Max strategy detailing targeted search query scripts and explicit negative keyword groups.

Module 6: TikTok, LinkedIn & Alternative B2B Marketing Channels

Class	Topic	Type	Resources
21	TikTok Ads Interface (Vertical Video, Spark Ads, Trend Forecasting)	Workshop	TikTok Creative Center access
22	LinkedIn B2B Advertising (Job Titles, Industries, Lead‑Gen Forms)	Lecture	LinkedIn Campaign Manager walkthrough
23	Influencer Marketing Procurement (Sourcing, Outreach, ROI Tracking)	Workshop	Influencer outreach scripts
24	Alternative Traffic Pools (Quora, Pinterest Ads, Reddit Niche Threads)	Lecture	Platform comparison & ad specs

Projects: Construct a complete high‑ticket B2B lead generation script mapping target professionals on LinkedIn matched to dynamic visual ad variants.

Module 7: Content Marketing, Copywriting & AI Generation Workflows

Class	Topic	Type	Resources
25	Psychological Neuro‑Copywriting (AIDA, PAS, Storybranding)	Workshop	Copywriting formulas & examples
26	Prompt Engineering for Content at Scale (ChatGPT, Claude)	Hands‑on	Prompt matrix & libraries
27	Visual Layout Generation (Canva, Figma for Ads & Social Grids)	Workshop	Design templates & mockup files
28	Short‑Form Video Concept Creation (Hooks, Retainers, Transitions)	Lecture	Video script templates & trend reports

Projects: Generate a full month‑long content calendar featuring full text variants, specialized prompt matrix codes, and graphic template configurations.

Module 8: Conversion Rate Optimization (CRO) & Funnel Engineering

Class	Topic	Type	Resources
29	Landing Page Performance Frameworks (30%+ Conversion Elements)	Lecture	Landing page anatomy checklist
30	Visual Behavioral Data Analysis (Hotjar Heatmaps, Scroll Maps, Recordings)	Workshop	Hotjar configuration & analysis
31	A/B Split Testing Paradigms (Multi‑variable Testing on Buttons, Headlines, Checkout)	Workshop	Testing frameworks & calculators
32	No‑Code Marketing Automations (Zapier, Webhooks to CRM/Sheets)	Hands‑on	Zapier templates & connectors

Projects: Build and publish an optimized landing page blueprint connected to automated Zapier data pathways for real‑time lead ingestion.

Module 9: Data Science: Analytics, GA4 & Google Tag Manager

Class	Topic	Type	Resources
33	Google Analytics 4 (GA4) Infrastructure (Data Streams, Custom Dashboards, Engagement Metrics)	Hands‑on	GA4 property setup & report templates
34	Google Tag Manager (GTM) Orchestration (Containers, Variables, Triggers, Data Layer)	Workshop	GTM tagging recipes
35	Conversion Attribution Modeling (First‑Click, Last‑Click, Data‑Driven)	Lecture	Attribution models comparison
36	E‑commerce Measurement Integration (Revenue, AOV, Abandonment)	Workshop	Enhanced ecommerce tracking setup

Projects: Deploy a working GTM container that triggers precise custom tracking metrics to GA4 when a user completes a dummy form submission.

Module 10: Email, SMS & Remarketing Retention Automations

Class	Topic	Type	Resources
37	Email Infrastructure Verification (SPF, DKIM, DMARC)	Lecture	DNS configuration guides
38	Automated Lifecycle Flow Architecture (Welcome, Win‑back, Cart Recovery)	Workshop	Flow templates for Klaviyo/Mailchimp
39	Advanced Database Segmentation (RFM Analytics)	Hands‑on	Segmentation strategies
40	SMS & Push Notification Integrations (Mobile Touchpoints)	Workshop	SMS gateway setup & templates

Projects: Design a 4‑tier automated abandoned cart recovery workflow template featuring predictive delay timing configurations and personalized parameters.

Module 11: Freelance Agency Launch & Strategic Consulting

Class	Topic	Type	Resources
41	Freelancing Platforms Mastery (Upwork, Fiverr, LinkedIn Authority)	Workshop	Profile optimization guides
42	Pricing & Packaging Mechanics (Retainers, Milestones, Upselling)	Lecture	Pricing calculators & contract templates
43	Client Discovery & Ingestion (Audit Proposals, Objection Handling, Scope Mapping)	Workshop	Proposal decks & scripts
44	Data Dashboard Reporting (Looker Studio Visualizations for Clients)	Hands‑on	Looker Studio dashboard templates

Projects: Assemble a professional, client‑ready marketing proposal deck featuring clear scope boundaries, a custom Looker Studio outline, and retainer pricing models.

Your Instructor

MD.Jahidul Hakim

Lead Instructor (Visual Communication) & Full-Stack Developer

Md. Jahidul Hakim is an experienced software engineer, full-stack web developer, and visual designer who operates at the intersection of technology and creative design. With an extensive background in both writing robust code and crafting intuitive user interfaces (UI/UX), he possesses a unique understanding of how to make a design not just visually stunning, but highly functional and user-centric.

As an educator, Jahidul firmly believes in project-based learning. He goes beyond teaching the standard mechanics of Adobe Photoshop, Illustrator, or Figma; his curriculum focuses on the underlying why of design—including practical color theory, strategic typography, and brand identity systems. Drawing from his real-world experience building e-commerce platforms and digital branding assets, he guides students to think like creative problem solvers, ensuring they graduate with a high-impact, client-ready portfolio.

Teaching Philosophy:

"Design is not just about combining colors and shapes; it is about creating a visual solution to a real-world problem. Anyone can learn to use a software tool, but a true designer masters the thinking process behind the visual."

Core Areas of Expertise
Brand Identity & Logo Design: Crafting complete visual systems and guidelines for modern businesses and startups.

UI/UX Layouts: Designing intuitive, responsive, and modern user interfaces for web and mobile applications.

Digital Marketing Assets: Creating conversion-focused social media graphics, professional product mockups, and advertisements.

Industry Tools Mastery: Hands-on training in Adobe Illustrator, Adobe Photoshop, and Figma.