Social Media Marketing
Supercharge your brand’s online presence and turn clicks into customers with our comprehensive Social Media Marketing course. Designed for aspiring marketers, entrepreneurs, and content creators, this hands-on program covers everything from high-converting content strategy and organic audience growth to paid advertising across Meta, LinkedIn, and TikTok. You will learn to decode platform algorithms, design data-driven ad campaigns, analyze key performance metrics, and build powerful digital brands. By the end of this project-based course, you will possess the strategic execution skills and portfolio needed to confidently manage brand campaigns, scale businesses, or launch a lucrative freelancing career.
3 Month
DurationBeginner
Level0+
Enrolled25+
ProjectsCourse Fee
Online
$10,000.00
Offline
$12,000.00
Course Curriculum
Module 1: Foundations of Social Media Marketing
| Class | Topic | Type | Resources |
|---|---|---|---|
| 1 | Overview of Social Media Marketing – Ecosystem, Trends, and Importance | Lecture | Slides & industry reports |
| 2 | Understanding Different Platforms – Demographics, Use Cases, Strengths | Lecture | Platform comparison chart |
| 3 | Building a Social Media Strategy – Goal Setting, KPIs, Target Audience | Workshop | Strategy templates |
| 4 | Competitor Analysis – Tools (Socialbakers, Sprout Social) and Frameworks | Workshop | Competitor audit guide |
| 5 | Content Pillars and Themes – Planning Evergreen vs. Trending Content | Workshop | Content pillar examples |
| 6 | Legal and Ethical Considerations – Copyright, FTC Guidelines, Privacy | Lecture | Legal checklist |
Projects: Create a complete social media strategy for a fictional brand (goals, audience, content pillars, KPIs).
Module 2: Content Creation & Curation
| Class | Topic | Type | Resources |
|---|---|---|---|
| 7 | Visual Content – Canva, Adobe Express, Image Editing Basics | Workshop | Design templates |
| 8 | Video Content – Filming, Editing (CapCut, InShot), Reels/Shorts/Stories | Workshop | Video editing guides |
| 9 | Copywriting for Social Media – Hooks, CTAs, Captions, Storytelling | Workshop | Copywriting formulas |
| 10 | Content Curation – Finding Shareable Content, Using RSS Feeds, Feedly | Workshop | Curation tools |
| 11 | Hashtag Strategy – Researching, Grouping, and Performance Tracking | Workshop | Hashtag tools (Hashtagify, RiteTag) |
| 12 | Content Calendar – Planning Tools (Buffer, Hootsuite, Later) | Workshop | Calendar templates |
Projects: Design a 30‑day content calendar with a mix of posts, stories, and videos for a brand, including captions and visuals.
Module 3: Facebook & Instagram Marketing
| Class | Topic | Type | Resources |
|---|---|---|---|
| 13 | Setting Up Business Profiles – Pages, Creator Studio, Business Suite | Hands‑on | Setup walkthrough |
| 14 | Organic Reach Strategies – Posting Frequency, Best Times, Engagement Boosters | Lecture | Organic reach guide |
| 15 | Instagram Features – Feed, Stories, Reels, IGTV, Guides, Live | Workshop | Feature breakdown |
| 16 | Facebook Groups – Building and Managing Communities | Workshop | Group management |
| 17 | Facebook & Instagram Ads – Ad Manager Overview, Campaign Structure | Workshop | Ads Manager walkthrough |
| 18 | Ad Objectives, Targeting Options, Budgeting, and Bidding | Workshop | Targeting guides |
| 19 | Creative Best Practices – Image, Video, Carousel, Collection Ads | Workshop | Creative examples |
| 20 | Tracking and Conversion – Meta Pixel, Conversions API, Events | Workshop | Pixel setup |
Projects: Plan and launch a Facebook/Instagram ad campaign (boost post, lead generation, or traffic) and analyze its performance.
Module 4: LinkedIn, Twitter (X) & TikTok Marketing
| Class | Topic | Type | Resources |
|---|---|---|---|
| 21 | LinkedIn Overview – Personal Profile Optimization, Company Page | Workshop | Profile optimization |
| 22 | LinkedIn Content Strategy – Long‑form Posts, Articles, Videos, Polls | Workshop | Content ideas |
| 23 | LinkedIn Ads – Sponsored Content, InMail, Lead Gen Forms, Targeting | Workshop | Ads setup |
| 24 | Twitter (X) – Using Threads, Polls, Spaces, and Trends | Workshop | Twitter features |
| 25 | Twitter Ads – Promoted Tweets, Follower Growth, Engagement | Workshop | Twitter Ads guide |
| 26 | TikTok Marketing – Algorithm, Content Types, Hashtags, Trends | Workshop | TikTok creator guide |
| 27 | TikTok Ads – In‑Feed, Spark Ads, Branded Effects, Ad Manager | Workshop | TikTok Ads setup |
| 28 | Pinterest, Snapchat, and Emerging Platforms – Overview | Lecture | Platform comparison |
Projects: Create a B2B lead generation campaign on LinkedIn and a viral‑style TikTok campaign for the same brand, outlining strategy and creatives.
Module 5: Social Media Analytics & Reporting
| Class | Topic | Type | Resources |
|---|---|---|---|
| 29 | Key Metrics – Engagement, Reach, Impressions, CTR, Conversion, ROI | Lecture | Metric definitions |
| 30 | Using Native Analytics – Facebook Insights, Instagram Insights, LinkedIn Analytics | Workshop | Platform dashboards |
| 31 | Third‑Party Analytics Tools – Sprout Social, Hootsuite, Buffer Analytics | Workshop | Tool demos |
| 32 | Google Analytics 4 Integration – Tracking Social Traffic and Conversions | Workshop | GA4 social tracking |
| 33 | Creating Comprehensive Reports – Dashboards, Excel/Google Sheets Templates | Workshop | Report templates |
| 34 | Data‑Driven Decision Making – A/B Testing, Cohort Analysis | Workshop | Testing frameworks |
Projects: Analyze 3 months of social media data for a brand (provided data), create a detailed performance report with insights and recommendations.
Module 6: Paid Social Media Advertising (Advanced)
| Class | Topic | Type | Resources |
|---|---|---|---|
| 35 | Advanced Facebook Ads – Retargeting, Lookalike Audiences, Dynamic Ads | Workshop | Advanced audience targeting |
| 36 | Instagram Shopping Ads – Catalog Sales, Collection Ads | Workshop | Shop setup |
| 37 | LinkedIn Ads – Matched Audiences, ABM Strategies | Workshop | Account‑based marketing |
| 38 | YouTube Ads – In‑Stream, Bumper, Discovery Ads | Workshop | YouTube ad setup |
| 39 | Cross‑Platform Ad Management – Using Ads Manager, Campaign Budget Optimization | Workshop | CBO best practices |
| 40 | Ad Creative Testing – Split Testing, Dynamic Creatives, A/B Testing | Workshop | Testing methodologies |
| 41 | Funnel Strategy – Top‑of‑Funnel (Awareness) to Bottom‑of‑Funnel (Conversion) | Lecture | Funnel mapping |
| 42 | Budget Management – Scaling, Bidding Strategies, Cost Controls | Workshop | Budgeting calculators |
Projects: Build a complete paid funnel for an e‑commerce brand (awareness, consideration, conversion) with a budget of $1,000 and projected KPIs.
Module 7: Influencer & Community Management
| Class | Topic | Type | Resources |
|---|---|---|---|
| 43 | Influencer Marketing – Types, Identifying the Right Influencers | Lecture | Influencer tiers |
| 44 | Outreach and Negotiation – Proposals, Contracts, Compensation Models | Workshop | Outreach templates |
| 45 | Managing Influencer Campaigns – Briefing, Content Approval, Tracking | Workshop | Campaign management |
| 46 | Measuring Influencer ROI – Reach, Engagement, Conversions, Brand Lift | Workshop | ROI calculators |
| 47 | Building Online Communities – Facebook Groups, Discord, Reddit | Workshop | Community guidelines |
| 48 | Social Listening – Tools (Brandwatch, Mention, Talkwalker) and Strategies | Workshop | Listening setups |
| 49 | Crisis Management – Handling Negative Feedback, Trolls, PR Issues | Lecture | Crisis playbook |
Projects: Plan and simulate an influencer campaign for a product launch, including selection, outreach, content plan, and tracking metrics.
Module 8: AI & Automation in Social Media Marketing
| Class | Topic | Type | Resources |
|---|---|---|---|
| 50 | AI Tools for Content Creation – ChatGPT, Jasper, Copy.ai for Captions/Blogs | Workshop | Prompt examples |
| 51 | AI for Visuals – Canva Magic Studio, DALL‑E, Midjourney for Images | Workshop | Visual generation |
| 52 | Automation Tools – Buffer, Hootsuite, Later – Scheduling and Publishing | Workshop | Workflow setups |
| 53 | Chatbots and Automated Responses – ManyChat, MobileMonkey for DM automation | Workshop | Chatbot templates |
| 54 | AI for Analytics – Tools that Provide Insights, Predictions | Workshop | AI analytics tools |
Projects: Create an automated content calendar using Buffer and AI‑generated copy, and set up a simple Instagram DM chatbot for lead generation.
Module 9: Freelancing & Career in Social Media Marketing
| Class | Topic | Type | Resources |
|---|---|---|---|
| 55 | Building a Portfolio – Showcasing Campaigns, Case Studies, Visual Examples | Workshop | Portfolio templates |
| 56 | Creating a Professional Brand – LinkedIn, Personal Website, Social Presence | Workshop | Personal branding guide |
| 57 | Freelance Platforms – Upwork, Fiverr – Profile Creation and Gig Design | Workshop | Gig optimization |
| 58 | Pricing Strategies – Hourly vs. Project‑Based, Retainers, Value‑Based | Lecture | Pricing models |
| 59 | Client Onboarding – Contracts, Scoping, Discovery, Reporting | Workshop | Onboarding kits |
| 60 | Building a Network – Attending Events, Joining Communities, Cold Outreach | Lecture | Networking strategies |
| 61 | Final Campaign Presentation and Review – Presenting a Full Social Media Campaign | Review | Presentation guidelines |
Projects: Build a complete portfolio website showcasing at least 3 case studies (from course projects), and create a professional freelance profile on Upwork or Fiverr.